NEW YORK (AP) – Apple Music is about to cross a huge milestone, offering its eye-and-ear-popping 100 millionth song on the streaming service.
The music giant told The Associated Press (AP) that internal data indicates Apple Music will reach the heady mark on Monday. Every day, 20,000 singers and songwriters release music on the service.
“It’s a huge, huge number,” Apple’s Global Head of Editorial and Content Rachel Newman told the AP. “It really is possible to create music and record it and release it more than ever before in the history of music, which we think is pretty incredible.”
Apple Music said the milestone cements it as the world’s largest catalogue of music, more than YouTube Music’s 80 million songs, Spotify’s 82 million tracks and podcasts, and Amazon Music’s 90 million songs.
While the actual song that brings Apple Music across the threshold won’t be known, there’s a good chance it will not originate from the United States (US) or even be in English as the service sees more and more music arrive from all over the world.
When iTunes was launched, the service had music in 200 languages and dialects, with half of the content in English. Now, 40 per cent of Apple Music’s offerings are in English and the number of languages and dialects are up to 350.
The platform’s top charts – once the domain of the United States, United Kingdom, Canada and Australia – are now populated by tunes from Japan, Colombia, Ghana, Nigeria and South Korea.
The milestone has been fast approaching as the globe gets more digitalised. The number of Apple Music songs has doubled in the last four years, from 50 million in 2018, with the pandemic believed to have accelerated the timetable as people in isolation looked for creative outlets. The 100 millionth song could perhaps come from an artist as yet unknown, Apple Music added.
Apple Inc started iTunes in 2003 with 200,000 songs feeding its iPods and launched Apple Music seven years ago – now feeding iPhones – with subscribers in 167 countries and regions.
It also said its customers are not just listening to whatever’s new; they’re exploring back catalogues of artists.