The importance of sustainable and resilient rural tourism strategies was underscored by Director of the Regional Department for Asia and the Pacific at UN Tourism Harry Hwang, during his opening speech at the UN Tourism Regional Executive Training on Tourism for Rural Development in Asia and the Pacific on Monday.
Over 30 participants from across the region, including local stakeholders from government, private sector, higher education institutions, tourism service providers, and local communities are tracking part in the two-day executive training.
“This Executive Training is a crucial step in equipping our Member States in the Asia and Pacific region with the skills and knowledge needed to develop sustainable and resilient rural tourism strategies,” Hwang stated. “By investing in the capacities of our tourism officials, we are promoting inclusive growth and empowering rural communities across the region.”
Organised by the Ministry of Primary Resources and Tourism in collaboration with UN Tourism, the training is part of the UN Tourism for Rural Development Programme. The initiative aims to build stronger policies and strategies for rural tourism in Asia and the Pacific, contributing to diversifying tourism supply and stimulating community empowerment.
Acting Director of the Tourism Development Department Salinah Salleh, highlighted the significance of the event in her welcoming remarks. “This training programme exemplifies Brunei Darussalam’s commitment, alongside UN Tourism, to advancing rural tourism development across the Asia and Pacific region. It highlights our dedication to providing robust support and resources to Member States, fostering sustainable and inclusive growth within our communities,” she said.
The training responded to the continuous learning, adaptation, and innovation needs of Member States in rural tourism. It served as a crucial tool for improving strategic planning, developing rural destinations, and enhancing marketing and experience design. The program aimed to equip technical managers with the expertise needed to develop, implement, and assess rural tourism strategies and market tourism products on both national and international levels. It focused on using tourism to drive rural development, preserving and valuing rural landscapes, knowledge systems, and cultural diversity. The program addressed the growing demand for nature-based tourism and provided participants with the skills to support inclusive, sustainable, and resilient development in rural areas.
Additionally, the programme sought to promote innovative approaches to rural tourism that support the three pillars of sustainability—economic, social, and environmental—aligned with the Sustainable Development Goals (SDGs).
Participants also had the opportunity to engage in a technical tour organised by the Tourism Development Department to a longhouse in the Temburong District. Known for its rich cultural and heritage significance, the longhouse offered diverse activities including handicrafts, house tours, and cultural exhibitions. It has been a key site for community-based tourism since 2005, attracting over 4,000 local and international visitors in the last three years. – ADIB NOOR
