XINHUA – South Australia (SA) has become the first Australian state to ban junk food advertisement on public transport to tackle obesity and promote healthy diet, reported Xinhua.
The ban, to be effective on July 1, prohibits images of unhealthy products such as chocolate, lollipops, confectionery, desserts, ice creams, soft drinks and chips from appearing on public buses, trains and trams.
Strong evidence has demonstrated that food and drink marketing can affect a child’s nutrition knowledge, food preferences and consumption patterns; obesity and type 2 diabetes have also been linked to the advertisement of unhealthy food and drinks, experts said on Saturday.
“Junk food marketing has a really powerful, persuasive influence on what our children eat,” the Australian Broadcasting Corporation (ABC) quoted Jane Martin from the Food for Health Alliance as saying.
“It is very important that advertisements are kept under state control because this advertising builds up, it’s not just on TV and digital platforms, it is where children are as they commute to school,” Martin said, adding that children are bombarded with this set of fast-food marketing everywhere they go, and it would be great if broccoli and carrots were promoted.
More than 63 per cent of adults and 35 per cent of children across SA are overweight or obese, which is expected to grow by an additional 1,900 children and 48,000 adults over the next five years if no action is taken, government statistics showed.
