AP – The NBA has agreed to terms on its new media deals, a record 11-year agreement worth USD76 billion that would assure player salaries will continue rising for the foreseeable future and one that will surely change how some viewers access the game for years to come.
A person familiar with the negotiations told The Associated Press that the networks have the terms sheets, with the next step being for the league’s board of governors to approve the contracts.
The person spoke to the AP on condition of anonymity Wednesday because they weren’t at liberty to discuss such impending matters.
There is a board of governors meeting in Las Vegas next week, coinciding with NBA Summer League, and it would seem logical that the deals — if they get through various committees and obtain other approvals — may be finalised around that time.
The NBA did not comment Wednesday.
The deal, which set NBA records for both its length and total value, goes into effect for the 2025-26 season. Games will continue being aired on ESPN and ABC, and now some will be going to NBC and Amazon Prime.
TNT Sports, which has been part of the league’s broadcasting family since the 1980s, could be on its way out, but has five days to match one of the deals.
The five-day clock would begin once the league sends the finished contracts to TNT.
The Athletic was the first to report on the contracts.
ESPN and ABC will continue to have the league’s top package, which includes the NBA Finals and one of the conference finals series. ABC has aired the NBA Finals since 2003. ABC would continue to air games on Saturday nights and Sunday afternoons when the NFL’s regular season ends.
ESPN’s main nights would continue to be Wednesday with some Friday and Sunday games.
Exclusivity of the Finals comes with a big price increase. Walt Disney Company, which owns ESPN and ABC, will pay USD2.6 billion per year under the new contract compared to USD1.4 billion in its current deal.
The return of NBC, which carried NBA games from 1990 through 2002, gives the league two broadcast network partners for the first time.
NBC — whose deal is expected to be USD2.5 billion per season — would showcase games on Sunday night once the NFL season has ended.
It will air games on Tuesdays throughout the regular season while a Monday night package of games would be exclusively streamed on Peacock.
Prime Video would have games on Thursday night after it is done carrying NFL games. Its other nights would be Friday and Saturday.
NBC and Prime Video would alternate who carries the other conference final. Prime Video’s rights would average USD1.8 billion per year.
TNT Sports is paying USD1.4 billion per season. Considering the amounts of the three proposed packages, that would make the Prime Video rights the ones it would be likely to try and match.
The length of the deals — he did not confirm the 11-year agreement specifically — are “good for the stability of the league,” Silver said during the NBA Finals last month.
“But it means to a certain extent you’re trying to predict the future, which is of course impossible,” Silver said in June.
“So part of it is a bet on the partners that we will ultimately align with and their ability also to adjust with the times and their willingness to continue to invest in media and also become global, which to my earlier point is very important to the league, as well.”
In the short term, the deal almost certainly means the league’s salary cap will rise 10% annually — the maximum allowed by the terms of the most recent Collective Bargaining Agreement between the NBA and its players.
That means players like Oklahoma City’s Shai Gilgeous-Alexander and Dallas’ Luka Doncic could be making around USD80 million in the 2030-31 season and raises at least some possibility that top players may be earning somewhere near USD100 million per season by the mid-2030s.
It also clears the way for the next major item on the NBA’s to-do list: Expansion.
Silver was very clear on the order of his top agenda items in recent seasons, those being preserving labour peace (which was achieved with the new CBA), getting a new media deal (now essentially completed) and then and only then would the league turn its attention toward adding new franchises. Las Vegas and Seattle are typically among the cities most prominently mentioned as top expansion candidates, with others such as Montreal, Vancouver and Kansas City expected to have groups with interest as well.
As the broadcast rights packages have grown in total value over the last 25 years, so, too, have salaries because of how much that revenue stream ends up fueling the salary cap.
When NBC and Turner agreed to a USD2.6 billion, four-year deal that started with the 1998-99 season, the salary cap was USD30 million per team and the average salary was around USD2.5 million.
The average salary this season exceeded USD10 million per player — and it’s only going to keep going up from here.
When that NBC-Turner deal that started a quarter-century ago expired, the next deal — covering six seasons — cost ABC, ESPN and Turner about USD4.6 billion. The next was a seven-year deal, costing those networks USD7.4 billion.
The current deal, the one that will expire next season, smashed those records — nine years, nearly USD24 billion.
And now, that seems like pocket change.
