AFP – Lego’s Chief Executive Officer (CEO) told AFP that United States (US) President Donald Trump’s tariff threats do not keep him “awake at night” as the world’s largest toymaker posted record earnings for 2024 yesterday.
Sales rose 13 per cent to DKK74.3 billion (USD10.8 billion) last year, while net profit grew five percent to DKK13.8 billion.
“We are relevant and we have exciting passion points for many different consumer groups, and that has worked throughout the world,” the Danish company’s chief executive Niels Christiansen, told AFP. After this strong year, the head of the private family-owned company aims to keep a cool head in response to geopolitical uncertainties and Trump’s threat to impose tariffs on the European Union.
“At this point in time, there are no tariffs. If they would come in and we would deem that they would be more of a permanent nature, then I think we will we will also find ways to deal with that,” Christiansen said, adding it was “not what keeps me awake at night. It’s not the first time we see those fluctuations and every time we’ve been able to not overreact,” he said.
The chief executive added that for the company gaining market share was “way more important than whether we get tariffs or not,” which he stressed that the company has managed to do for the last five years.
