Lamborghini posts record 2023 sales, helped by SUVs

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AFP – Italian sportscar manufacturer Lamborghini yesterday reported record sales in 2023 with worldwide deliveries exceeding 10,000 units for the first time, helped by the success of its Urus sports utility vehicle (SUV).

“2023 was the best year ever recorded,” the brand said in a press release, with sales up 12.1 per cent to EUR2.66 billion (USD2.9 billion) and deliveries up 9.5 per cent to 10,112 vehicles.

Operating profit reached EUR723 million, up 17.8 per cent, with operating margins widening to 27.2 per cent, said Lamborghini, which is owned by German automaker Volkswagen. Chief executive officer Stephan Winkelmann said the record performance “means that our choices and vision were correct and contributed to the company’s organic growth”.

All remaining production of gas-engine versions of the Urus SUV and the Huracan sports car is already fully sold out before their replacement by new hybrid versions at the end of 2024.

A successor to the Huracan would also be unveiled this year, he said.

Meanwhile, there is a two-year wait for the Revuelto supercar, Lamborghini said.

The sportscar brand, which celebrated its 60th anniversary last year, makes its debut this year in the premier category of the world endurance championship, with its hybrid racing car SC63.

PHOTO: ENVATO