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    A nostalgic journey through time in South Korea’s Dongmyo Flea Market

    SEOUL (ANN/THE KOREA HERALD) – Places such as Hongdae in Mapo-gu and Seongsu-dong have become popular dating locations for numerous millennials and Gen Zs but to Korean baby boomers – those born between 1955 to 1974 – the Dongmyo Flea Market is their equivalent of where cool vibes emanate from nearly every store brimming with vintage goods.

    The Dongmyo Flea Market is captivating visitors once again as a spot that stirs nostalgia – from fashion, food and music from the 1980s and 1990s – for older travelers while providing a time-travel experience for younger visitors.

    A local visitor looks for clothes at one of the vintage shop in Dongmyo Flea Market in Jongno-gu, central Seoul. (Lee Si-jin/The Korea Herald)

    The market’s revived appeal was additionally boosted by its appearance in an episode of the acclaimed Korean reality series “I Live Alone,” in which Key from the popular K-pop boy band SHINee visited the location and celebrated the nostalgic atmosphere.

    A local visitor looks for clothes at one of the vintage shop in Dongmyo Flea Market in Jongno-gu, central Seoul. PHOTO: ANN/KOREA HERALD 

    The main street of Dongmyo Flea Market begins from Dongmyo Station Exit No. 3 on Subway Line No. 1.

    One feature of the market that stands out the most is the clothing stalls where vendors casually stack the clothes on the street and shoppers would have to bend down to sift through the heaps in search of hidden gems.

    The state of the clothes may be unpredictable, but their astonishingly low prices – beginning at KRW1,000 (USD0.72) — encourage individuals to dedicate some time to discover a piece of clothing that is both stylish and matches the buyers’ preferences.

    Whether you want to enhance your outfit or embrace the current Y2K fashion, a variety of products are all available to delight fashion enthusiasts and captivate casual visitors alike.

    Entrance of vintage cloth shop Sold Out in Jongno-gu, central Seoul. PHOTO: ANN/KOREA HERALD

    If clothes and accessories do not interest you, take a moment to explore the stores showcasing faded DVDs, vinyl records, stylish accessories, plush dolls and other intriguing merchandise are displayed.

    Why go to convenience stores to get the extra drinks when you could satisfy your thirst with a cup of coffee, sikhye – a sweet-flavored rice drink – or makgeolli at the nearby beverage stalls? Conveniently, many of these beverages only cost KRW1,000.

    Exploring traditional Korean markets is essential for both local and international tourists. These markets provide visitors with an opportunity to experience life in Korea, discover lesser-known areas in the city and browse items that enhance their trip in Seoul.

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