Saturday, February 1, 2025
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    Customer service needs efficiency, not excuses

    During a recent grocery run, I decided to settle my bill over the counter. 
     
    After taking my queue number, I found a seat and waited for my turn. Since the place wasn’t too crowded, I assumed it wouldn’t take long. 
     
    But to my frustration, I ended up waiting a full hour – despite only having two people ahead of me!
     
    What puzzled me most was the unnecessary delay. How could such a simple process take so long? 
     
    My frustration grew as I noticed the front desk staff casually chatting from one counter to another, seemingly oblivious to the customers waiting. 
     
    PHOTO: ENVATO
    There’s a time and place for socialising and it certainly isn’t when people are relying on you for efficient service. As someone who also works in an office, I understand the importance of workplace interactions. However, professionalism should always come first – especially in customer service roles. A little courtesy and efficiency go a long way in shaping a positive experience.
     
    Customer satisfaction hinges on more than just the services they provide – it’s also about respect for people’s time. 
     
    If wait times are long due to system issues or workload, that’s understandable. 
     
    But if delays are caused by staff neglecting their responsibilities, it reflects poorly on the organisation.
     
    Disappointed
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