Friday, November 22, 2024
33 C
Brunei Town

Latest

Brothers in arms

In our small nation of Brunei Darussalam, where close-knit communities are bound by a deep-rooted culture of neighbourliness, the importance of community-driven welfare and charity activities cannot be overstated.

Despite its geographical size, the hearts of Brunei’s residents are immense. The spirit of helping those less fortunate is woven into the fabric of Bruneian society, creating a robust network of support and solidarity.

None exemplify this fusion of compassion, unity, and social responsibility better than the Brotherhood Group – a coalition of businesses, societies and associations united by a mission to elevate social welfare through voluntary and charitable efforts.

Under the leadership of Sheikh Rashid Abdul Salam, the group harmonises profit with purpose, making significant contributions to the community.

Sheikh Rashid explained that the group’s vision is to bring together like-minded individuals, businesses, societies and associations to improve the social and welfare experience of communities through voluntary and charitable contributions.

During Ramadhan and Hari Raya, the group organises charitable events to assist less fortunate families across Brunei.

By collaborating with local leaders, they ensure essential items such as rice, flour, sugar and cooking oil reach those in need. These contributions, sourced from individuals and companies, embody the spirit of community support.

“We aim to provide a platform for social cohesion among different communities,” he continued, adding that the approach addresses immediate needs and fosters unity and belonging, promoting a more inclusive society.

The Brotherhood Group’s commitment extends to health initiatives, notably blood donation campaigns. Recognising the critical demand for blood in Brunei’s hospitals, the group actively promotes and organises these drives.

“Our hospitals in Brunei frequently rely on public support for blood donations,” he added, noting the group’s significant contribution to healthcare and other lifesaving efforts.

Ultimately, the Brotherhood Group believes in the power of togetherness and unity.

“Unity fosters strength, resilience and a sense of belonging,” Sheikh Rashid said. 

Their initiatives, he added, aim to build a cohesive community where everyone feels included and supported.

High moral standards are integral to the Brotherhood Group’s mission. Integrity, honesty, fairness, and transparency underpin their operations, ensuring all activities are conducted ethically.

Respect for family and elders is another cornerstone of the Brotherhood Group’s cultural heritage. They actively encourage practices that uphold family bonds, caregiving, and respect for predecessors.

Freddie Tse Tow, a prominent member, highlighted the broader impact of their efforts: “By embodying these values, we aspire to inspire others within our community. We hope to encourage many more citizens to join us in fostering a culture of compassion and solidarity in Brunei.”

The Brotherhood Group is a testament to how businesses can profoundly impact society.

Guided by Sheikh Rashid, they have achieved remarkable business success while touching countless lives across the Sultanate.

Their charitable contributions, health initiatives, and cultural ventures create a legacy of compassion, unity, and social responsibility.

As the Brotherhood Group forges ahead, their unwavering commitment to these values will continue to resonate throughout Brunei, inspiring others to join in creating a more compassionate and unified community. – Rizal Faisal

PHOTO: FREEPIK
The Brotherhood Group leader Sheikh Rashid Abdul Salam in a group photo during one of their charity drives.
PHOTO: BROTHERHOOD GROUP & RIZAL FAISAL
ABOVE & BELOW: Photos above and below show Sheikh Rashid during a charity drive. PHOTO: BROTHERHOOD GROUP & RIZAL FAISAL
PHOTO: BROTHERHOOD GROUP & RIZAL FAISAL
ABOVE & BELOW: Brotherhood Group members in a group photo with various volunteer groups; and during a blood donation campaign. PHOTO: BROTHERHOOD GROUP & RIZAL FAISAL
PHOTO: BROTHERHOOD GROUP & RIZAL FAISAL

spot_img

Related News

spot_img