When tourists plan their visit to Japan, they often gravitate towards renowned cities like Tokyo, Kyoto, Osaka, or Hokkaido. However, the charming Japanese seaside resort of Atami remains relatively unknown to many foreigners.
In recent years, officials from Atami City, Japan, have made multiple visits to Brunei Darussalam, exploring opportunities in tourism and the halal food industry.
Despite media coverage, the serene and picturesque Atami City remains a mystery to many. Only by visiting Atami City and immersing oneself in its attractions and culture can one truly understand the city’s offerings to tourists.
Recently, I had the wonderful opportunity to visit Atami City on holiday with my wife. It was an unforgettable experience filled with relaxation, exploration, and cultural immersion.
From the moment we arrived, we were captivated by the city’s charm and hospitality.
COASTAL CHARM
Atami, just under three hours from Tokyo by train, boasts a wealth of attractions, notably its renowned hot springs and traditional ryokan accommodations, alongside museums and cultural sites.
With a focus on attracting international travellers, particularly from Southeast Asia including visitors from Brunei, Atami City is undergoing a reinvention.
Accessible via the JR Tokaido Shinkansen in only 40-50 minutes or by direct local and rapid trains along the JR Tokaido Line in 100-120 minutes, Atami is conveniently connected to Tokyo. Opting for the JR Tokaido Line, I secured Green Car seats for added comfort and spaciousness on my journey from JR Shimbashi station to Atami Station.
Upon arrival at Atami City Station, a display panel showcasing Brunei’s information and tourism attractions greeted me, with a tourist counter readily available to assist foreign visitors in discovering Atami’s highlights.
Venturing into the city centre, I was greeted by picturesque views, as Atami nestled amidst natural seaside and mountain vistas, with early blooming sakura flowers adding to its allure despite the chilly weather.
Spotted in Atami Chuo-cho, right in front of the city government, is Brunei’s Labi Coffee cart, offering cups of the delicious brew at an affordable JPY400 each. This charming spot adds an international flavour to Atami’s local scene, drawing in both residents and tourists alike.
Throughout the year, Atami hosts a spectacular display of fireworks, with a total of 15 performances along its seaside. These dazzling shows attract hundreds of thousands of spectators, including both Japanese locals and visitors from abroad, creating a vibrant and lively atmosphere.
For accommodation, Hotel Sunmi Club offers cosy rooms complete with Japanese-style dining areas, reminiscent of traditional ryokan.
After a day of exploration, guests can unwind and rejuvenate in the hotel’s natural hot springs. With both indoor and outdoor baths available, separated for men and women, Hotel Sunmi Club provides the perfect setting to relax and recharge amidst Atami’s serene surroundings.
At the heart of Atami’s attractions stands Atami Castle, a tourist gem erected in 1959 atop a scenic mountaintop overlooking the city. Within its touristy concrete walls lies a captivating exhibition detailing Japan’s diverse castle architecture and the noble history of the samurai.
MUST VISIT ATAMI SPOTS
Adventurous visitors can even don Edo Period costumes and engage in solving traditional Japanese riddles.
Standing proud at 100 metres above sea level, the castle’s pinnacle offers breath-taking vistas of Atami and the tranquil Sagami Bay below.
The castle grounds, adorned with cherry blossoms in late March and early April, host dazzling fireworks displays on numerous occasions throughout the year, especially during the vibrant summer holidays. Adjacent to the castle, the trick art museum adds a whimsical touch to the Atami experience.
Another historic gem is Kiunkaku, a meticulously preserved Japanese house and garden dating back to 1919, initially serving as a private villa for a shipping magnate.
Transitioning into a ryokan in 1947, Kiunkaku enchanted guests with its fusion of traditional Japanese architecture and interior design influenced by Western and East Asian aesthetics.
Noteworthy is its Roman-style tiled baths, a luxurious retreat for weary travellers.
Designated a cultural property by the Atami City government, Kiunkaku welcomes visitors to explore its original guest rooms, stroll through the serene landscape garden, and admire the joint efforts of Atami City and Brunei in breeding nishikigoi (Japanese koi).
Venturing further afield, Jukkoku Pass beckons, a mere 30-minute drive from Atami Fufu or a 35-minute bus ride from Atami Station.
Accessible via a scenic cable car ride spanning 316 metres, the pass treats visitors to awe-inspiring views of Mount Fuji, a UNESCO World Heritage Site. A word of caution: winter visits may be chillingly cold but certainly worth the panoramic vistas.
Meanwhile, Kinomiya Shrine invites exploration, boasting a natural marvel in the form of Okusu, a revered tree over 2,000 years old. Legend has it that circumambulating this sacred tree once adds a year to one’s lifespan, drawing worshippers seeking vitality, recovery, and blessings of good health.
Adding to Atami’s allure is its association with the iconic tale Konjiki Yasha (The Golden Demon) by Meiji Era author Ozaki Koyo (1868-1903). A pivotal scene from the story, depicting Kanichi’s rage-filled reaction to his beloved Miya’s betrayal, echoes across Atami’s tourism landscape, offering visitors a glimpse into Japan’s literary heritage.
In closing, the Atami City government fervently emphasises the notion: “When visiting Japan, please think of Atami, not only Tokyo.” Beyond the bustling metropolis lies a hidden gem waiting to be discovered, offering a captivating blend of tradition, natural beauty, and modern allure.
With its rich history, breath-taking scenery, and vibrant culture, Atami beckons travellers to explore its wonders and create unforgettable memories.
So, next time you plan your Japanese adventure, consider venturing off the beaten path to experience the charm and hospitality of Atami – a destination truly worthy of attention and appreciation. – James Kon
