CNA – Tesla Inc has raised prices in a range of up to USD290 in Canada, China, Japan and the United States (US), its website showed, after having slashed prices on its top-selling vehicles since the start of the year.
The hike was Tesla’s first on its two top-selling models at the same time in multiple markets, although prices across its lineup are much lower than in January, after a round of discounts.
Last month Chief Executive Elon Musk said the company would prioritise sales growth ahead of margins and look to profit later on its rollout of self-driving software for a larger fleet of vehicles.
Since January, Tesla has shifted to a real-time pricing model that is closer to airlines or ride-sharing than the fixed prices of the traditional auto industry model.
