Tuesday, July 23, 2024
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Brunei Town

Giving back to the community

For the sixth year running, Baiduri Bank organised its annual ‘Let’s Give Back This Ramadhan’ initiative – a series of events aimed at bringing festive cheer to underprivileged families from the four districts in preparation for Hari Raya.

Due to current restrictions, and for the safety and comfort of the families, the bank’s volunteers acted as ‘personal shoppers’ and helped to purchase the household items and necessities on behalf of the underprivileged families.

Over the past two days, volunteers shopped for items from Sim Kim Huat (SKH) in Kampong Sungai Hanching, for 20 families in the Brunei-Muara District and 10 families in the Temburong District. The bank also continued its partnership with Dart Logistics, to help deliver these groceries as well as packed meals, for the families to break their fast with.

The selected families were identified through The Impian project, a non-profit organisation established to address social issues in Brunei by helping improve the welfare of the vulnerable and differently-abled in the country.

Both partnerships are part of the bank’s pledge to co-create with and support local entrepreneurship and businesses and giving back to the community. Baiduri Bank Deputy Chief Executive Officer of Business Development Pengiran Azaleen bin Pengiran Dato Haji Mustapha said, “While our annual ‘Let’s Give Back This Ramadhan’ initiative is done differently this year, that has not dampened our spirits to give back to the community.

“Baiduri Cares provides a platform to engage, empower and mobilise our employees to make meaningful contributions to the communities we serve, and this initiative is part of that. We hope that even though we aren’t able to meet and interact with these underprivileged families personally, the time and effort from our volunteers to shop for their necessities will still be able to help lighten the burden for them and bring them some relief, especially with the upcoming Hari Raya festivities.”

Head of Group Finance Division Chris Ang, Head of Retail Banking Lim Kian Chiong, Head of Group Operations Sim Kiem Lee and Head of Group Strategic Marketing and Communications Department Ng Yick Wei were also present.

The bank’s volunteers will next shop for families in the Tutong District on Monday and for the families in Belait District on Tuesday.

Volunteers during the shopping activity. PHOTO: BAIDURI BANK
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