AP – FIFA earned record revenues of USD7.5 billion in the four years of commercial deals tied to the 2022 World Cup in Qatar, the football governing body said yesterday.
FIFA revealed its earnings to officials from more than 200 of its members. It is USD1 billion more than income from the previous commercial cycle linked to the 2018 World Cup in Russia.
The extra income was buoyed by commercial deals with the World Cup host country.
Qatar Energy joined as a top-tier sponsor, and new third-tier sponsors include Qatari bank QNB and telecoms firm Ooredoo.
FIFA also added second-tier sponsor deals this year from financial platform crypto.com and a blockchain provider – its first new American sponsor in more than a decade.
Key broadcast deals for this year’s World Cup were signed during Sepp Blatter’s presidency in two-tournament deals that included the Russia and Qatar tournaments. They included deals with Fox in the United States (US) and Qatari broadcaster BeIN Sports from 2011.
FIFA’s revenues will rise to about USD2.5 billion despite the COVID-19 pandemic.
Revenues are likely to approach USD10 billion for the next four years thanks to a new financial strategy for women’s soccer and the expanded 2026 World Cup in the US, Canada and Mexico.
Separate sponsor deals for women’s football are being signed for the 2023 World Cup in Australia and New Zealand.
The 2026 men’s tournament will have 48 teams instead of 32.