BRUSSELS (AFP) – The European Union (EU) launched a formal investigation yesterday into e-commerce platform Temu on suspicion the site is doing too little to stop the sale of illegal products, in a probe that could lead to large fines.
Extremely popular in the EU despite having entered the continent’s market only last year, Temu has on average around 92 million monthly active users in the bloc.
The investigation will also look at dangers from the platform’s “potentially addictive design” that could have “negative consequences” on users’ “physical and mental well-being,” said the European Commission, the EU’s powerful digital watchdog.
The probe is being launched under a mammoth law known as the Digital Services Act (DSA) that forces the world’s largest tech firms to do more to protect European consumers online.
“We want to ensure that Temu is complying with the Digital Services Act. Particularly in ensuring that products sold on their platform meet EU standards and do not harm consumers,” EU Tech Chief Margrethe Vestager said in a statement.
The EU wants to know more about the systems Temu has in place to “limit the sale” of illegal products as well as how the platform restricts their “reappearance”.
Temu will also have to explain what measures it is taking to address any risks from its service, including game-like reward programmes.
Temu said it would cooperate with the EU.
“Temu takes its obligations under the DSA seriously, continuously investing to strengthen our compliance system and safeguard consumer interests on our platform,” a Temu spokesperson said.
“We will cooperate fully with regulators to support our shared goal of a safe, trusted marketplace for consumers,” the spokesperson said in a statement.
