The Brunei Salebration (BSb) 2024 will take place from 9 December 2024 to 9 February 2025, running for 63 days. The annual national sales event, organised by the Department of Economic Planning and Statistics (DEPS) under the Ministry of Finance and Economy, encourages the public to shop locally during the school holidays and festive season.
The event aims to support local businesses by promoting Brunei-made products and services. It also highlights the country’s tourism offerings, inviting both residents and visitors to enjoy local shopping experiences and explore Brunei Darussalam’s attractions.
According to the DEPS, the BSb 2024 is an important initiative to boost the economy, encourage local spending, and showcase what Brunei Darussalam has to offer. The department said that public is encouraged to take part and support local retailers during this event.
Businesses from across sectors are encouraged to participate in BSb 2024 and take the opportunity to draw more shoppers through attractive promotions and discounts.
Participating stores will be featured in the PenggunaBijak mobile application for greater visibility.
Interested businesses may submit the completed Sales Notification Form through email at sales@jpes.gov.bn until 2 December 2024. The Sales Notification Form is downloadable on the DEPS website and the PenggunaBijak mobile application.
The Department also reminded participating stores to practice ethical business conduct by adhering to the Cheap Sale Price Regulations, the Price Display Order and the Consumer Protection (Fair Trading) Act, Chapter 261. This includes displaying clear and accurate price tags and discounts to uphold price transparency and allow consumers to make informed purchase decisions.
