Bank Islam Brunei Darussalam (BIBD) has been recognised as ‘The BrandLaureate International Brand of the Year Award 2024, Singapore – Sustainability – Banking & Finance’, a prestigious accolade that underscores the bank’s leadership in banking and financial excellence.
BIBD Managing Director and Chief Executive Officer Junaidi bin Haji Masri received the award at a ceremony in Singapore, marking another milestone in BIBD’s journey as Brunei’s leading financial institution.
The award follows a rigorous selection process evaluating five key criteria: brand performance, brand communication, brand strategy, brand innovation and brand culture.
The organisers also conducted a sentiment analysis that further reinforces the assessment that illustrates the bank’s market positioning, financial strength, sustainability and innovation, further validating its standing in the overall financial industry as well as the global Islamic banking industry.
In awarding BIBD, the organisers highlighted the bank’s steadfast commitment to financial strength, sustainability, innovation and service excellence. With total assets exceeding BND10 billion and a strong profitability record, BIBD has demonstrated remarkable resilience and sustainable growth. Its investment in digital transformation, including the NexGen Wallet and Brunei’s first Syariah-compliant ESG mutual fund, reflects its leadership in pioneering customer-centric financial solutions. BIBD’s A- (Stable) rating by S&P Global, which the bank has consistently maintained since 2015, reinforces its credibility, governance and international standing.
Commenting on the recognition, Junaidi said, “This award is a testament to BIBD’s unwavering commitment to excellence and innovation in banking and finance. It reflects the trust our customers and stakeholders place in us and our dedication to delivering financial solutions that are not only innovative but also aligned with sustainability and the Maqasid Syariah. Our brand is built on this foundation of trust, and we remain committed to nurturing it by consistently delivering value, safety, reliability and impactful customer experiences. As we continue to grow and evolve, we aim to further strengthen our brand’s legacy as Brunei’s leading financial institution that underscores the strong Islamic values and foundation.”
This latest achievement reaffirms BIBD’s role in setting new benchmarks in the financial sector by embracing technology, sustainability and strong Islamic finance foundations.
As the first organisation in Brunei to partner with the government towards achieving Net Zero 2050, and the first Bruneian entity to become a member of the United Nations Global Compact (UNGC), BIBD continues to play a leading role in driving sustainability within the financial industry.
