AP – World Wrestling Entertainment (WWE) has struck a deal with Prime, the beverage brand of YouTube stars Logan Paul and KSI that will see its logo featured on the centre of a WWE wrestling ring mat, a first for the sports entertainment company.
Financial terms of the agreement were not disclosed.
As part of the deal, Prime Hydration will become the exclusive official hydration drink partner of the WWE.
Prime Hydration will have centre mat branding at WWE premium live events including WrestleMania and Money In The Bank. The deal also gives it match sponsorships, co-presenter designations at future premium live events, and social support from WWE personalities.
The agreement further strengthens Paul’s relationship with TKO Group Holdings, the parent company of WWE.
