Baiduri Bank and Darussalam Enterprise (DARe) joined forces to deliver another workshop under the Baiduri MSME Empowerment Series at the iCentre Training Room, Anggerek Desa Technology Park.
Led by expert from SAGE Kevin Legg, the workshop focused on customer retention strategies, to provide local entrepreneurs with the tools and knowledge necessary to understand and address customer departures effectively.
Named ‘Turning No into Yes: The Art of Converting Customers’ Objections into New Opportunities’ the workshop tackled the common challenges on customer retention faced by businesses.
This includes businesses with customers that quietly drift away without clear reasons or provide explanations that do not seem authentic.
Recognising the importance of customer retention for business growth, the workshop equipped participants with a deep understanding of customer psychology, including the unspoken objections that lead to customer churn.
Head of Business Banking of Baiduri Bank Mohd Isa Liew bin Mohd Amin Liew expressed enthusiasm for the collaboration with DARe and the commitment to supporting the growth of MSMEs in the Sultanate.
“The MSME Empowerment Series is well aligned to Baiduri Bank’s ongoing efforts to equip local entrepreneurs with the knowledge and skills necessary to thrive in today’s competitive business landscape. Through strategic partnerships and workshops led by industry experts, we aim to empower MSMEs and drive the success of Brunei’s business community as a whole,” he said.
Participants were exposed to practical techniques and strategies for deciphering customer objections and concerns during the workshop.
Through engaging discussions and hands-on activities, they learnt to identify the hidden factors influencing customer decisions and to bridge the gap between customer expectations and the products or services offered. The workshop also provided a platform for participants to share experiences and gain insights from their peers in the business community.
