ANN/THE DAILY STAR – Forget the old saying, “Diamonds are a girl’s best friend”. Who needs diamonds when you can get a dazzling piece of glass for a fraction of the price?
For the savvy shopper, glass has officially overtaken diamonds as the new star of the jewellery world. But it’s not just any ordinary glass – it’s the kind that sparkles just enough under the store lights to make you pause and wonder, “Is this real, or have I been window shopping too long?”
Think about it – where else can you find a pendant that glitters like a diamond and costs about the same as a nice lunch for two at a mid-range restaurant?
Let’s take a moment to consider what really makes diamonds, diamonds. First off, there’s the rarity. Diamonds are not something you stumble upon in your backyard. They are formed under immense pressure and heat, deep within the Earth. Even then, their journey to becoming a sparkling gem is long and arduous, which is why they command such high prices and are considered valuable.
This brings us to a crucial point – certification. When you purchase a diamond, it should come with a certification that clearly mentions its carat, quality, and source.
This certification is your guarantee that you are buying a genuine stone and not a cleverly disguised piece of glass. Any reputable jewellery store should be able – and willing – to provide this, and if they don’t, you might want to reconsider your purchase.
The sad reality is that many consumers are being duped by unscrupulous retailers who capitalise on their lack of knowledge.
A diamond without certification is like a car without a title – it may look great, but you have no idea what you’re getting.
So, while glass may be having its moment in the spotlight, hopefully momentarily, let’s not forget why diamonds became a woman’s best friend in the first place. They are rare, they are out of the ordinary, and their brilliance cannot be replicated by mere imitations.
Customers, beware: All that shines is not diamond, and if it’s priced like a sandwich, well… you’re probably looking at glass.
