James Kon Minister of Primary Resources and Tourism Dato Seri Setia Awang Haji Ali bin Apong officially launched the MESRA campaign and logo at the Ministry of Primary Resources and Tourism (MPRT) yesterday. The customer-friendly campaign dubbed MESRA stands for Muhibbah (goodwill), Etika (having good etiquettes), Senyum (service with smile), Ramah (friendly) and Adil (always
