Azlan Othman
The ASEAN-Japan Centre (AJC) will organise a webinar for tourism stakeholders in the Brunei Darussalam-Indonesia-Malaysia-Philippines East ASEAN Growth Area (BIMP-EAGA) on January 12.
The webinar is designed to offer the latest information on the Japanese travel market and introduce how to promote tourist attractions within BIMP-EAGA to Japan.
The BIMP-EAGA was launched in 1994 to spur development in remote and less developed areas in the four participating Southeast Asian countries.
These countries are geographically far from the national capitals, yet strategically close to each other.
These states and provinces account for over 60 per cent of the land area of the BIMP-EAGA countries; yet they make up less than 20 per cent of their population and 18 per cent of the labour force.
The five strategic pillars of BIMP-EAGA Vision 2025 are Connectivity, Food Basket, Environment, and Socio-cultural and Education, and Tourism.
The upcoming tourism webinar will introduce interesting updates and trends of the Japanese market such as consumer sentiments of Japanese travellers and focus on ecotourism, one of the strengths of the region.
It will also provide information on the digital marketing for tourism promotion.
