ANN/THE STAR – Thai Minister of Tourism and Sports Sudawan Wangsuphakijkosol said Ministry of Tourism and Sports plans to spend THB600 million of its central budget to boost tourism through several promotions during the high season.
Projects include Amazing Thailand Passport Privileges, requiring THB150 million to promote the country as a shopping destination, while another THB150 million is marked for international marketing campaigns.
The proposed budget will be allocated to the Tourism Authority of Thailand for its promotions, which will run from the fourth quarter of this year to the first quarter of next year, the minister said.
Around THB200 million will go to the Thailand Festival Experience campaign, promoting large festivals across five regions.
The remainder will be dedicated to a domestic campaign called “The Link Local to Global” that is meant to boost cross-regional trips, she said.
According to Sudawan, those projects can be tied to several important festivals during the high season, including Loy Krathong, the New Year Countdown and Chinese New Year, and even extended to the Songkran holiday in April.
She said the ministry submitted its proposal to the Cabinet Secretariat and it is awaiting approval from the cabinet.
