BEIJING (AFP) – Chinese e-commerce giant Pinduoduo announced yesterday its net profit for the first quarter more than tripled, as the Temu owner continues to boost its competitiveness in its home market and abroad.
The Shanghai-based firm said net profit for the first three months of 2024 was USD3.88 billion, up 246 per cent from the same period last year.
Pinduoduo is one of China’s leading online retailers – owing largely to its success in reaching consumers in rural areas with a diverse offering of low-cost products.
Pinduoduo’s overseas platform, Temu, has surged since its September 2022 launch to become one of the most popular online shopping sites in the United States, propelled by a marketing strategy that featured multiple prime-time Super Bowl advertisements.
The company said yesterday that sales in the first quarter were USD112 billion, an increase of 131 per cent from the same period in 2023.
Temu expanded last year into the EU market, where the platform quickly amassed an average of 75 million monthly active users.
But the shopping app has also encountered turbulence, such as in March this year, when a promotional campaign in Britain and France backfired due to concerns over data privacy.
In April, regulators in South Korea opened an investigation into Temu on suspicion of unfair practices including false advertising and poor product quality.
