AP – The 1017 ALYX 9SM brand attracted a crowd of street-smart fashionistas to a standing-only show on a raised runway.
Now based in Milan, the brand was originally founded in New York by Matthew Williams.
The angsty collection offered hoodies and tuxedo jackets, spikey accents and fuzzy jackets that seemed to say both stay away and comfort me. Messaging was ironic, with one sweatshirt reading Star on the front, continuing with Dum on the back, as the designer mocked celebrity.
