(ANN/KOREA HERALD) — JYP Entertainment has forged a global strategic partnership with Live Nation, the renowned live entertainment company, the company announced on Tuesday.
This collaboration aims to bring the electrifying performances of K-pop acts, including Twice, Stray Kids, Itzy, Xdinary Heroes, Nmixx, and emerging talents, to audiences worldwide.
Live Nation, operating in over 45 countries, has a proven track record, having previously collaborated with JYP Entertainment on successful North American tours for Twice and Stray Kids. The partnership marks a pivotal step in expanding the global reach of K-pop concerts.
Twice became the first K-pop girl group to headline at both NFL and MLB stadiums this year and also had sold-out shows at SoFi Stadium in Los Angeles and MetLife Stadium in New York.
Stray Kids also proved its popularity as a global K-pop sensation, becoming the second K-pop boy group in history to perform at a stadium in North America with two sold-out shows at BMO Stadium.
JYP Entertainment aims to increase its global reach through this partnership by producing world tours of its K-pop artists.
“This deal puts JYP Entertainment and Live Nation at the forefront of K-pop’s growing global expansion,” said the K-pop powerhouse.
In June, JYP Entertainment inked a strategic partnership with Republic Records to form a company-wide global alliance to further enhance its global success.
