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Standard Chartered Securities empowers clients through innovation and digitalisation

Standard Chartered Securities (B) Sdn Bhd (SCSB) has been investing heavily in technology to deliver a best-in-class wealth proposition and client experience through a platform which enables clients to reach informed decisions on their investments.

As a pioneer in the market, Standard Chartered has continuously led the way in product and service innovation for more than two decades, providing clients and the wider community, opportunities to grow and protect their wealth in line with their values.

Supported by Standard Chartered Bank Brunei and authorised by the Brunei Darussalam Central Bank as a Capital Market Service License holder, SCSB distributes investment products and provides wealth planning advice to both retail and accredited investors, mainly catering to the unique requirements of Brunei’s affluent and emerging affluent clientele.

Wealth offers

SCSB offers more than 70 unit trusts and over 200 fixed income products on its shelf complemented by financial advisory services tailored to address clients’ strategic financial goals, risk profiles, and stage-of-life scenarios. SCSB has also broadened its sustainable investment options, covering various asset classes to accommodate clients interested in responsible securities. Notably, SCSB is also the first approved Islamic window in Brunei, offering an ever-growing list of Shariah-compliant unit trusts to cater to Islamic investment preferences.

SCSB is continuously enhancing its digital ecosystem to keep clients informed about the latest market trends and developments. This dedication towards enhancement empowers clients with relevant insights to make informed investment decisions and capitalise on strategic and tactical investment ideas in a timely manner.

Award-winning Wealth Manager

Through its efforts, SCSB has successfully redefined the landscape of wealth management through this digital enhancement and as a testament to its success, SCSB was first honoured with the “Outstanding Transformation in Digital CX by a Wealth Manager” award at the Digital CX Awards 2023, followed by the “Wealth Management Platform of the Year – Brunei” award at the Asian Banking & Finance Retail Banking Awards 2023,  affirming the SCSB’s dedication to innovation and delivering top-notch experiences for its clients.

Some recent initiatives by SCSB that have contributed to these outstanding awards include:

  1. Interactive Fund Library: Accessible on their website www.sc.com/bn/invest, the Fund Library enables clients to view, search, and compare available funds and access crucial fund information such as factsheets, performance, and annual reports.
  2. SC Money Insights: A podcast series featuring insights from Standard Chartered’s global investment strategists, offering investors accessible market views in a digestible format.
  3. Market Views on-the-Go: Clients can access global resources to analyse financial markets worldwide, including featured articles like Global Market Outlook, Weekly Market Views, and Market Watch.
  4. Fund Select: SCSB’s global team of fund analysts uses a “3P” framework (Performance, People, and Process) for fund due diligence, resulting in a list of recommended funds selected based on these criteria.
  5. Online Investment Portfolio: A pioneering service in Brunei, providing clients with up-to-date information on their investment portfolio, including the latest positioning and downloadable consolidated monthly statements for up to 12 months.
  6. eAdvice: This platform enables the conversion of physical advice on investment transactions to electronic advice (e-advice). This serves as part of SCSB’s sustainability initiative which allows clients faster access to their investment transaction advice.

Digitisation and Sustainability

The digitisation of services has converted more than 90% of clients into digital users. Clients can now consult with video calls and subscribe to new investments through phone or email instructions with their designated relationship manager or wealth consultant, contributing to a reduced carbon footprint. These efforts align with SCSB’s commitment to achieving net zero carbon emissions.

In its pursuit of excellence, SCSB continues to actively put clients at the centre of what they do to refine and expand its digital offerings while keeping clients abreast of market developments. Through its expert advisory services, SCSB strives and leads the way in Wealth Management offering and capabilities in Brunei, continuously making investing convenient, accessible and sustainable for its clients.

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