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Spotify linked to Barcelona for at least 12 years

BARCELONA, SPAIN (AP) – Barcelona’s general assembly ratified the agreement with Spotify yesterday, with the club calling it the greatest sponsorship deal in its history and saying the brand will be linked to the Camp Nou Stadium for at least 12 seasons.

The agreement, initially announced in March, was approved by 89 per cent of votes in yesterday’s general assembly.

“Due to a confidentiality clause, applicable in all of Spotify’s global agreements, we cannot give exact figures but what we can say is that it is the best jersey and stadium agreement in financial terms that FC Barcelona has received,” president Joan Laporta said.

Spanish media said the partnership with the audio streaming company will give the club more than EUR400 million during its multi-year deal. The club said Spotify will be associated with the Camp Nou during the four seasons in which it will undergo renovation work as well as the following eight seasons.

Spotify will also appear on the front of both the men’s and women’s team shirts for four seasons beginning in 2022-23, and will sponsor the training shirts for three seasons, also beginning in 2022-23.