ANN/THE STRAITS TIME – A new SGD16 million initiative by Workforce Singapore (WSG) aims to equip up to 250 local executives with international experience, enhancing their competitiveness in the global market.
The Overseas Markets Immersion Programme, launched by Singapore Manpower Minister Dr Tan See Leng, will subsidise up to 70 per cent of employees’ salaries and overseas allowances for postings of at least six months over the next two years.
The programme supports businesses seeking overseas expansion while nurturing a workforce adept in global operations. “We want to build not just the ‘know-how’ but also the ‘know-who’ of our local executives,” Dr Tan said during the launch event.
ADDRESSING LEADERSHIP GAPS
Dr Tan highlighted the challenge of filling global leadership roles with Singaporeans, citing the need for initiatives like the new WSG scheme and the Global Business Leaders Programme, managed by the Economic Development Board, which targets senior leadership grooming.
He acknowledged that both companies and employees often hesitate over overseas postings due to costs, cultural adaptation and potential career disruptions. However, Dr Tan emphasised the long-term rewards of such exposure, drawing on his own experience at the Mayo Clinic and in ASEAN, which shaped his approach to continuous improvement and operational excellence.
PROGRAMME BENEFITS AND SUPPORT
The WSG programme targets employees with little or no overseas market experience, offering opportunities in marketing, business development, market analysis and franchise operations. The Singapore Business Federation (SBF), the programme partner, will oversee training plans and manage applications.
Over 100 companies from 17 trade associations have expressed support for the initiative, which is open to all Singapore-incorporated firms.
STRENGTHENING THE SINGAPORE BRAND
During a panel discussion, SBF council member and furniture maker Koda’s Executive Director Ernie Koh, noted the difficulty of encouraging Singaporeans to embrace international assignments. However, he stressed the value of having Singaporean representation in regional offices, which enhances credibility and ensures alignment with the company’s values.
Group managing director of Kuok Singapore and chair of Global Connect@SBF Yong Hsin Yue echoed these sentiments, emphasising the premium but critical investment of sending Singaporeans abroad. She highlighted the importance of soft skills and decision-making ability in overseas roles, underscoring the trusted reputation of the Singapore brand.
With strong backing from businesses and trade associations, the programme is poised to position Singaporean talent on the global stage, driving both personal and corporate growth.
