Wednesday, May 22, 2024
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Brunei Town

Riding the green wave

Local businesses embrace sustainable practices to combat climate change

Like much of the world, the Sultanate is no stranger to the rising tides of climate change. As countries across the globe experience record breaking heat events this year, the emphasis towards environmental responsibility is greater than ever.

We can see this paradigm shift occurring in the Sultanate, as local enterprises wholeheartedly embrace sustainability and taking the necessary steps to reduce their ecological footprint.

However, despite the advent of a more sustainable approach in the business landscape, a crucial question lingers: will customers wholeheartedly embrace these sustainable initiatives?

In recent years, we have witnessed a remarkable transformation in the way businesses approach sustainability.

From small-scale home-operating entrepreneurs to established enterprises, there is an unmistakable drive to integrate eco-friendly practices into daily operations, underscoring a collective commitment to safeguarding the planet.


A notable trend is the phasing out of single-use plastics. Local cafes and restaurants are gradually substituting plastic straws with biodegradable alternatives and instituting incentives for patrons who opt for reusable containers.

Some establishments are going the extra mile by sourcing local, organic ingredients, thereby mitigating the carbon footprint associated with food production and transportation.

Meanwhile, in the domain of energy, local companies are investing heavily in sustainable practices, not only contributing to a cleaner environment but also yielding long-term cost savings.

This creates a symbiotic relationship, benefiting both businesses and residents as the community reaps the rewards of diminished greenhouse gas emissions and potential job opportunities.

Nevertheless, the journey toward sustainability is not without hurdles.

Some local businesses have encountered resistance, albeit minimal, from customers accustomed to traditional, less eco-friendly practices.

The initial costs associated with adopting sustainable measures can be a deterrent, raising concerns about profitability. Consequently, the willingness of customers to embrace these changes emerges as a linchpin in the sustainability journey.

“When we transitioned to biodegradable cups and straws, some customers were apprehensive, citing higher costs and questioning the necessity of these changes,” shared the proprietor of a local coffee shop, who only wants to be identified as Sarah. “However, over time, as they became more informed about the environmental impact, they began to appreciate our efforts.”

Ultimately, education assumes a pivotal role in fostering customer support for sustainability.

Local businesses are proactively engaging in community outreach programmes, hosting workshops, and utilising social media platforms to amplify awareness about their sustainable initiatives.

Consequently, many customers have not only accepted these changes but have also evolved into ardent supporters.

In certain instances, it is the local community itself propelling the demand for sustainable options.

In light of this, consumer preferences are undergoing a transformation, with an increasing number of individuals prioritising environmentally responsible practices when selecting where to shop, dine, or allocate their funds.

For all intents and purposes, the concept of sustainability has transcended from being a mere practice into a powerful selling point, with businesses reaping rewards for their commitment.


It is evident that local enterprises are taking substantial strides toward sustainability, and their dedication to eco-friendly practices is laudable.

However, the ultimate triumph of these efforts hinges on forging a harmonious relationship between businesses and customers.

As education and awareness continue to burgeon, it is foreseeable that more residents will wholeheartedly rally behind these local endeavours.

While challenges persist, including resistance from some customers and initial costs, an overall positive trajectory is discernible.

As both businesses and customers become more environmentally conscious, the Sultanate is charting a course towards a greener and more sustainable future, where local enterprises and their patrons collaborate to preserve the planet. – Rizal Faisal