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Rewarding subscribers with loyalty programme

James Kon

Local telco provider imagine Sdn Bhd (imagine) launched its ‘Get-It Powered by imagine’ loyalty programme yesterday, which took off alongside the ‘Get-It’ loyalty mobile app, now available for download via Google Play or App Store.

The launch marks the first phase of the roll-out as part of the company’s third year anniversary through which the company invites imagine Dream Broadband customers to start earning points by paying their bills, purchasing boosters and more.

Collected points can be redeemed via the loyalty app on bill discounts for unlimited plan customers and free data for those on data-based plans.

The company is also rolling out a series of promotional campaigns the first of which is ‘Follow, Tag, and Win’ on Instagram. By following and tagging posts on @letsgetit.bn from now until March 2023, members of the public can stand a chance to win ‘Get-it Powered by
imagine’ merchandise.

In addition to this, eligible customers who are linked to the app are encouraged to log on to perform activities including checking points, redemptions, and viewing store directory to stand a chance of winning 1,000 loyalty points every Wednesday until June 23.

CEO of imagine Suzannawati binti Haji Suharju said they have been working on the programme for some time as part of efforts to reward customers. She said there are currently 55 merchants, mostly local micro, small and medium enterprises (MSME), that are part of the rewards programme. “This a uniform platform for all businesses to get together.

imagine holds the majority share of the Broadband market, and for MSMEs partners to access to these customers,” she added.

Manager, Retention and Rewards, Marketing Division Norshahrul Azim bin Haji Abdul Rahman said, “Customers can now check their points that we issued today which is our welcome points. We are also rolling out the campaigns on our social media.”

CEO of imagine Suzannawati binti Haji Suharju with other officers and staff of imagine at the launch of their new loyalty programme. PHOTO: JAMES KON
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