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Red reigns supreme

Cherry make-up takes the beauty spotlight

AFP – Introducing cherry make-up, the latest vibrant beauty trend following strawberry-inspired looks.

The bold and energising style places the spotlight firmly on the colour red across eyes, nails, lips and cheeks, allowing for creativity without going overboard.

Whether you prefer red or orange, the decision is yours to make.

While pumpkin spice make-up initially seemed poised to dominate, inspired by the popular drink, cherry make-up is emerging as a compelling alternative and strong competitor in the current beauty scene.

For several months, the beauty world has been fascinated by all things edible, especially fruit and drinks.

This was seen with latte make-up, a major beauty look, as well as with strawberry make-up and chai latte nails.

The unusual and intriguing names usually boil down to little more than spotlighting a specific colour. And this is also the case with cherry make-up, which focuses on red – in all its forms – as one of the season’s leading shades. There’s plenty to suggest that red could stand out as the star colour of the season. For starters, it was seen all over the runways of the Autumn/Winter 2023 shows.

A rainbow of red

Christian Siriano, Dolce and Gabbana and Gucci were just some of the fashion houses that opted for make-up looks dominated by this hue synonymous with audacity and passion.

It then emerged on social networks with the trend for cherry cola lips, a lipstick shade directly inspired by the famous soda.

Four months later, it has become one of the season’s leading make-up trends, adorning eyes, lips, nails and cheeks.

And the look seems to be gaining interest around the world, as the #cherrymakeup hashtag already has over 30 million views on TikTok.

However, there are a few rules to follow before embracing cherry make-up: the idea is to achieve a bold, glamorous beauty look, while remaining as natural as possible.

It is therefore advisable to choose one zone – possibly two, but no more – on which to apply red.

This could be the eyes, via eyeshadow or eyeliner, the cheeks, or the lips, via pencil, gloss or matte lipstick.

Only nail polish, whatever shade of red you choose, should then be coordinated with the facial feature in question.

Be warned: using too much red will kill the look!

Another important point is that cherry red is one of the most popular shades for this trend, although carmine, vermilion, tomato and poppy red shades also do the trick.

But on social networks, and TikTok in particular, users are gradually turning to darker reds, more in keeping with the season.

The popularity of purple-reds, garnet, burgundy, mahogany, maroon and even deep black/red shades is soaring, as evidenced by the emerging black cherry make-up trend.

Once you’ve mastered these two rules, you can give free rein to your creativity.