Hari Raya Aidilfitri isn’t just about the feasting – it’s the ultimate runway where tradition and trend go hand in hand, turning every home visit into a fashion show.
One thing I love most about the festive season when visiting houses or having visitors at my own home is hearing my female relatives and friends exchange “Oh! I love your baju!” or “Your hijab looks so exquisite!” comments when they first see each other on the day.
The beauty of Raya fashion definitely lies in its ability to honour heritage while embracing contemporary trends, and in 2025, the fusion of classic silhouettes with modern details is at the forefront of festive dressing. From luxurious fabrics to trending colour palettes and innovative design elements, this year’s fashion will surely embody elegance, comfort and cultural pride.
THE FABRIC OF FESTIVITY
This year, designers are elevating the Baju Raya with an array of opulent fabrics that speak of tradition with a contemporary twist.
Rich brocade, fil coupé, and guipure lace infuse a sense of regality into the classic baju kurung and kebaya, while the most loved chiffon, crepe and satin provide effortless grace and breathability in this tropical heat.
Eco-conscious fabrics are also making their mark, with sustainable materials like organic cotton and recycled textiles taking centre stage.
I’ve also noticed regional designers abroad looking to tradition for inspiration, incorporating metallic songket and handwoven pua kumbu into modern ensembles.
The result? Outfits that not only reflect history but are also mindful of the future.
A PALETTE OF POSSIBILITIES
As I’ve written previously, colour is key to any Raya wardrobe, and 2025 presents a spectrum of hues ranging from soft, muted pastels to deep, opulent jewel tones.
Shades of sage green, dusty pink, and lilac offer a dreamy elegance, while earthy neutrals like mocha, taupe, and ivory add understated sophistication. For those looking to make a statement, expect emerald greens, sapphire blues, and rich burgundies to take centre stage. This year also welcomes ombre blends – a seamless fusion of soft and bold, offering a unique and modern twist to traditional attire. Whether opting for subtle elegance or dramatic flair, there’s a shade to match every personality and mood.
THE SILHOUETTE SHIFT
The baju kurung and kebaya remain timeless, but 2025 sees these staples reimagined with structured tailoring, asymmetrical cuts, and statement sleeves especially since United Nations Educational, Scientific and Cultural Organization (UNESCO) officially recognised kebayas as part of Intangible Cultural Heritage of Humanity in 2024.
Designers are striking a balance between sculptural elements and fluid draping, allowing for silhouettes that are both flattering and comfortable.
Meanwhile, layering takes a contemporary turn, with organza outerwear, lightweight chiffon capes, and tailored jackets adding depth and dimension to Raya ensembles.
Even traditional elements like the samping are being given modern updates, with denim renditions and utility-style details making their way into progressive collections.
AN ODE TO HERITAGE
Delicate floral embroidery, crystal beadwork, and geometric songket motifs embellish this year’s designs, creating a harmonious blend of nostalgia and newness.
Some collections are taking inspiration from 1950s Malay film icons, incorporating vintage elements like cinched waists and structured kebayas, while others are embracing the future with bold, graphic patterns and innovative draping techniques.
Several renowned designers are leading the way in Raya fashion this year like Khoon Hooi reinventing the baju kurung and kebaya with brocade, floral embroidery, and contemporary layering. Alia Bastamam strikes a perfect balance between relaxed glamour and structured elegance, offering pastel ombré hues and crystal embellishments.
Meanwhile, Rizman Ruzaini celebrates 20 years with a collection that channels classic Malay cinema nostalgia, complete with velvet textures and dramatic jewel tones, Kit Woo pushes the boundaries with gender-fluid silhouettes and edgy reinterpretations of traditional attire, and Maslea delivers timeless romance with intricately embroidered kebaya sets and adjustable kain ikat skirts.
These designers, along with many rising names, are setting the stage for a Raya season filled with cultural appreciation and contemporary sophistication.
THE FINISHING TOUCHES
No Raya ensemble is complete without the right accessories. Statement brooches, embroidered clutches, and minimalist metallic heels add the perfect amount of polish to an outfit. Hijab styling also plays a significant role, with chiffon scarves and printed silk turbans emerging as elegant choices.
For a fresh take, many are mixing casual and traditional elements – pairing a kebaya jacket with denim or styling a baju kurung top with structured trousers for an effortlessly chic look. Comfort remains key, with block-heeled mules and stylish flats reigning supreme for all-day wear.
Hari Raya fashion is not just about looking good; it is about celebrating identity, culture, and personal expression.
In 2025, the blending of past and present results in ensembles that are rooted in heritage yet undeniably modern. Whether embracing bold jewel tones, floating in delicate pastels, or layering traditional pieces with contemporary accents, this year’s Raya wardrobe tells a story of evolution, elegance and the enduring beauty of tradition in motion. – Izah Azahari
