Porsche Brunei recently launched the new Porsche Cayenne, at the Royal Brunei Yacht Club in Serasa. The evening featured a historical car showcase of past Cayenne generations. This event not only highlighted Porsche’s commitment to design excellence and precision engineering but also showcased the latest Cayenne model, boasting refined features and innovative technology.
Bandar Seri Begawan. Porsche Brunei, represented by QAF Prestige Sdn Bhd, launched the new Porsche Cayenne on 7th October 2023, at Royal Brunei Yacht Club in Serasa. The Yacht Club’s beachside area provided the perfect setting for such an exclusive event, offering a blend of sophistication and natural beauty that mirrors Porsche’s commitment to design excellence and precision engineering.
The Porsche Cayenne has always been the most prominent manifestation of Porsche’s belief that bringing people together takes us where we want to go: Further. Under the banner of “Further Together,” the event resonated with Porsche’s core belief that unity drives us towards greater achievements.
In 1989, Ferry Porsche’s visionary prediction came true: he believed that if Porsche applied its exacting standards of quality to an off-road model bearing the Porsche crest, it would find eager buyers. The Cayenne, introduced in 2002, has since become a cornerstone of Porsche’s global success, attracting a diverse and devoted fan base from around the world over the past two decades.
Lahiru De Silva, General Manager of Porsche Brunei, reflected on Porsche’s rich history and the Cayenne’s 20-year legacy as a sports SUV. He remarked, “The Cayenne has always been a testament to Porsche’s commitment to pushing boundaries. For two decades, it has brought people closer to the thrill of Porsche sports cars in a bold and adventurous way. It embodies the spirit of ‘Further Together,’ and we look forward to the exciting journeys it will continue to ignite.”
In an exciting display of the Cayenne’s versatility, Porsche Brunei also showcased the new roof tent from Porsche Tequipment, offering a fresh perspective on sports cars in the great outdoors. This innovative adventure equipment effectively transforms the sports car into a nature-lover’s mobile hotel room. The exclusive hardcase, a collaborative effort between the Weissach Development Centre and Studio F.A. Porsche in Zell am See, can be effortlessly installed on the roof transport systems of various Porsche models, including the Cayenne, 911, Macan, Panamera, and Taycan, with or without roof rails.
Porsche Brunei is renowned for delivering Inspiring Moments of Luxury Sports Car Experience, and this launch event for the new Cayenne reinforced that legacy. With a commitment to innovation, performance, and design, Porsche continues to set new benchmarks in the luxury automotive industry.
More luxury, more performance for the new Cayenne
Porsche has thoroughly refined its successful luxury SUV. The new Cayenne debuts with a highly digitalised display and control concept, new chassis technology and innovative high-tech features. “It’s one of the most extensive product upgrades in the history of Porsche,” says Michael Schätzle, Vice President Product Line Cayenne. High-definition HD Matrix LED Headlights provide road illumination tailored to every driving situation, an air quality system filters pollutants from the air in the interior, and for the first time in the Cayenne, front passengers have their own infotainment display– for streaming videos during the trip, for example. With its extensively upgraded design and more powerful engine range, the Cayenne emphasises its claim to be the sportiest car in its segment.
Digitised and driver-focused: Porsche Driver Experience
Porsche has integrated a completely revised display and control concept into the new Cayenne. The new Porsche Driver Experience, first introduced in the Porsche Taycan, focuses on the driver’s axis and optimises operation. Functions that the driver uses frequently are located directly on or immediately next to the steering wheel. For example, the lever located on the left behind the steering wheel now has additional functions for operating the driver assistance systems. The automatic transmission selector lever in the new Cayenne is now on the dashboard. This makes room on the new centre console for storage compartments and a large air conditioning controller in an elegant black panel design. Large, easily accessible controls combined with mechanical air conditioning switches and a haptic volume controller ensure optimum operability and a refined look. A key feature of the new Porsche Driver Experience is the right balance between digital and analogue elements.
For the first time, the redesigned cockpit of the Cayenne includes a fully digital 12.6- inch instrument cluster with a so-called curved and free-standing design and variable display options. An optimised head-up display is available as an option. The standard
12.3-inch central Porsche Communication Management (PCM) display integrates harmoniously into the new dashboard and provides access to all the relevant vehicle functions. Native apps such as Spotify® and Apple Music® are provided to optimise connectivity in the new Cayenne. A 10.9-inch display is now available for the first time for the passenger side. This enriches the front passenger’s driving experience by displaying performance data, providing separate access to the infotainment system controls and, depending on the market, the option of streaming video content on the road. A special foil ensures that the driver cannot see this display.
More luxury, more performance: Porsche Brunei launches the new Cayenne
Refined design, innovative lighting technology
The new Cayenne now has a particularly expressive appearance. A new front end combined with more strongly arched wings, a new bonnet and technically appealing headlights emphasises the vehicle’s width. Three-dimensionally designed tail lights, uncluttered surfaces beneath and a new rear apron with integrated number plate holder characterise the rear end design of the new Cayenne. An expanded colour palette with three new colours, lightweight sports packages saving up to 33 kilogrammes for the Cayenne Coupé, and a new extensive range of 20, 21, and 22-inch wheels make it possible to individually and dynamically configure the new Cayenne.
Matrix LED Headlights are now standard in the new Cayenne. HD Matrix LED Headlights are a new optional feature. With two high-definition modules and more than 32,000 pixels per headlamp, their innovative technology picks out other users and blocks out the light of the high beam to them with pixel accuracy so as not to dazzle them. The brightness of the modules can be regulated in more than 1,000 steps depending on the driving situation. Customised light modes increase safety and comfort in different driving situations.
Porsche has also introduced an air quality system in the new Cayenne. As standard, the vehicle uses predictive navigation data to detect approaching tunnel entrances and automatically activates air recirculation. Optionally, a sensor detects the level of fine dust particles in the air and passes it through the fine dust filter multiple times if necessary. Furthermore, an ioniser removes many germs and pollutants from the air, which is particularly beneficial for allergy sufferers.
In addition, customers can use a comprehensive range of new and optimised assistance systems. These include the active speed limiter and the swerve assist, the cornering assist, and the improved Porsche InnoDrive as part of the adaptive cruise control. This means that the new Cayenne is even better at helping its driver in dangerous situations as well as in traffic jams on motorways and main roads.
Increased range between ride comfort and performance
Porsche now equips the Cayenne at the factory with a steel spring suspension including Porsche Active Suspension Management (PASM). New shock absorbers with 2-valve technology and thus separate rebound and compression stages allow optimised performance in all driving situations. In particular, comfort at slow speeds, handling during dynamic cornering, and pitch and roll support have been noticeably improved. The driving experience can be additionally enhanced with the new adaptive air suspension with 2-chamber, 2-valve technology. This improves the driving experience with a soft suspension characteristic, stabilises the vehicle and simplifies on-road and off-road handling – compared to both the standard suspension and the predecessor model. At the same time, the adaptive air suspension improves driving precision and performance, and reduces body movements in dynamic driving situations. The suspension also offers an even sharper differentiation between Normal, Sport and Sport Plus driving modes.
Available for test drive and purchase
The standard equipment of the Cayenne has been significantly expanded to include Matrix LED Headlights, Porsche Active Suspension Management, 20-inch wheels, front and rear Park Assist including a reversing camera, and a smartphone tray with inductive charging at up to 15 watts. The new Porsche Cayenne is available for viewing at Porsche Centre Brunei, and interested party can set an appointment for the Cayenne
Experience via https://dealer.porsche.com/bn/brunei/en-GB/Request-a-Test-Drive .
