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    Not to be sniffed at: Dolce & Gabbana launches EUR99 dog perfume

    ROME (AFP) – No need to wrestle your dog into the bath anymore. Italian luxury fashion house Dolce & Gabbana has launched a new perfume for canine companions.

    The “alcohol-free scented mist for dogs” is on sale for EUR99 and comes with a free collar.

    “I am delicate, authentic, charismatic, sensitive,” the video advertising the scent begins as it shows sleek and soft Bichon Frises, Dachshunds and Chihuahuas posing on a stool.

    “Cause I’m not just a dog, I’m Fefe,” it ends.

    The perfume is named after the dog of the brand’s co-founder Domenico Dolce and blends “fresh and delicate notes” of ylang ylang, musk, and sandalwood.

    “It’s a tender and embracing fragrance crafted for a playful beauty routine,” the company said.

    The new Dolce and Gabbana dog perfume called ‘Fefe’ on the shop window of the fashion brand boutique in Rome. PHOTO: AP
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