Izah Azahari
Sports and fitness enthusiasts now have more access to high quality and innovative products, following the opening of ANTA Sports’ first store in the Sultanate at Times Square Shopping Centre recently.
Permanent Secretary (Sports) at the Ministry of Culture, Youth and Sports Pengiran Mohd Amirrizal bin Pengiran Haji Mahmud launched the store, joined by Ambassador-designate of China to Brunei Darussalam Xiao Jianguo, ANTA Southeast Asia Business Development General Manager Jeff Tan, ANTA Malaysia General Manager Robert Zhou and ANTA Brunei Executive Directors Pang Ze Yi and Cai Zhu Yong.
The new store features modest wear options and fully-localised workforce.
ANTA Southeast Asia President Wang Hua You said the company’s expansion to the Sultanate is part of its strategy to grow its presence in Southeast Asia and it is committed to offering a diverse range of products catering to the needs of the local market.
The company looks forward to getting involved with the Sultanate’s sporting events and promoting healthy and active lifestyle, particularly among the youth.
