Khayr Zakariyya
BMW Asia and QAF Auto unveiled the all-new BMW 7 Series recently.
The flagship model is designed for driving pleasure, long-distance comfort with next-level digitalisation. The car embodies dynamic sportiness, innovative technical progress and elegant luxury.
QAF Auto General Manager Alisa Khoo said, “With every generation since 1977, this groundbreaking sedan has taken the stage as the most advanced vehicle in its segment.
Today, the all-new BMW 7 Series is set to raise the bar even higher and we are confident that it will be everything our customers wanted and more.”
The new sedan features unique equipment features such as multi-sensory BMW iDrive with curved display. The car is offered worldwide in a long wheelbase body variant that maximises spaciousness in the rear compartment. New high-quality materials, innovative in-car entertainment systems and more provide a sense of exclusivity.
Some 45 years after the original BMW 7 Series, the seventh-generation model is being built at BMW Group Plant where green energy is being used at a steadily increasing degree in the production processes. Closely-controlled selection of raw materials and extensive use of secondary materials ensure the new vehicle plays a distinct role in helping the company achieve its ambitious sustainability goals.
The visually powerful and luxurious appearance of the all-new BMW 7 Series signals the presence of a standout driving experience combined with exceptional spaciousness and innovative digital experience of the rear compartment. The front’s new interpretation of the twin circular headlights and kidney grille bring a powerful presence to the car’s visuals. It is also enhanced by the kidney grille’s contour lighting.
Inside the new car is a cockpit with a significantly lower number of buttons, switches and controls than its predecessor due to the commitment to digitalisation embodied by the curved display. This fully digital screen grouping consists of a 12.3-inch information display behind the steering wheel and a control display with a screen diagonal of 14.9 inches.
Newly-developed comfort seats come as standard in the all-new BMW 7 Series. Full-leather trim option is also available. The rear-seat entertainment system features two tilt-able 10-inch touchscreens, Blu-ray player and a connection for streaming services allowing passengers to relax and enjoy their favourite movies, TV shows or music.
The vehicle is a blend of luxury, comfort, sustainability and technology representing a significant upgrade to the BMW line-up.
