WASHINGTON (THE WASHINGTON POST) – The seeds of the proposed fight between billionaire tech entrepreneurs Elon Musk and Mark Zuckerberg were sown with a joke.
After Musk, Twitter’s owner, commented about Zuckerberg’s social media app Threads, one of Musk’s social media followers jokingly warned him that Zuckerberg knows jujitsu.
The two never held a public conversation about the physical battle, but they spoke to each other through the social media apps they lead – Musk on the recently rebranded X and Zuckerberg on Threads and Instagram – baiting each other into what Musk called a “cage match.” Zuckerberg replied: “Send Me Location.”
Now, it appears that “Elon isn’t serious (about the fight) and we can all move on,” said Zuckerberg on Threads on Sunday afternoon.
“If Elon ever gets serious about a real date and official event, he knows how to reach me,” he said. “I’m going to focus on competing with people who take the sport seriously.”
Here is what you need to know about the proposed fight:
Will they enter the ring (or the octagon)?
Before Zuckerberg’s Sunday afternoon post, Musk had announced Friday morning that the fight would be managed by his and Zuckerberg’s foundations.
Musk also mentioned the same day that he requires minor surgery and that “recovery will only take a few months.”
Despite bookies’ invitations to bet, Ultimate Fighting Championship (UFC) President Dana White’s reported involvement with organising the proposed fight, and both tech entrepreneurs’ apparent willingness to battle, celebrity researchers told The Washington Post there is no chance the fight will happen.
“I doubt very much it will happen,” said Mathieu Deflem, a professor of sociology at the University of South Carolina. “The idea itself is exciting, but the reality might be counter-productive and seen as off-putting.”
Researchers said the fight itself is unnecessary because the point is to create publicity through talk of the fight.
Laura Grindstaff, chair of the sociology department at the University of California at Davis, said that it is “highly unlikely” and that the “hype is the show.”
When would the fight happen?
The only date so far publicised for the fight is August 26, which Zuckerberg suggested on Aug. 6. He wrote: “I’m ready today. I suggested August 26 when he first challenged, but he hasn’t confirmed. Not holding my breath.”
The Meta CEO was responding to a post from Musk, in which the X owner outlined that he is preparing for the fight by lifting weights throughout the day. Musk doesn’t have time to work out, he said on X, so he just brings the weights to work. That was the same day Musk said the date is in flux because he may need surgery because of an injury to his neck and upper back.
Musk, Zuckerberg and the UFC did not reply to The Post’s request for details about the proposed fight.
Where could the fight happen?
Musk wrote on Friday that the Italian prime minister and culture minister have agreed on a prime location for the fight. “Everything in camera frame will be ancient Rome, so nothing modern at all,” he said.
Zuckerberg said that Musk has also asked to do a practice round in the Meta CEO’s backyard.
Earlier, Musk said that the fight would occur at the “Vegas Octagon,” referring to a UFC arena in Nevada, used to host Mixed Martial Arts events, and on a separate occasion he announced that the fight could happen in the Colosseum, in Rome.
Experts who study tech celebrities said the latter suggestion was “too unlikely to take seriously.”
“I mean we know it’s not going to happen at the Colosseum, this is part of the great publicity buzz they (Musk and Zuckerberg) are trying to generate,” said Benjamin Little, a co-author of “The New Patriarchs of Digital Capitalism” which examines both tech founders. “Even the UFC is only promoting it because it’s great publicity for them.”
The fight is not on UFC’s online schedule, which shows fight cards through November 11.
