The second day of the Consumer Fair Conference (CONFAC) 2025 at the International Convention Centre yesterday provided a dynamic and hands-on experience for participants, focusing on practical workshops aimed at equipping micro-, small and medium-sized enterprises (MSMEs) with essential tools and strategies for growth and success. The day kicked off with an artificial intelligence (AI)-driven Marketing Masterclass led by Chief Experience Officer at the Global Brand Academy Dr Jerome Joseph, CSP. Participants were introduced to cutting-edge AI technologies and their applications in marketing, including tools for content creation, automation and social media optimisation. The session allowed attendees to engage in hands-on exercises, testing AI tools and building strategies in real-time.
Bank Islam Brunei Darussalam (BIBD) presented a session titled ‘Digital Solutions to Aid the Business of MSMEs’, where participants explored innovative digital tools designed to streamline business operations and improve efficiency. The session also included a question-and-answer segment, enabling attendees to address their specific business challenges and learn practical solutions directly from experts.
The workshops provided a collaborative environment, with participants working in clusters to maximise interaction and idea sharing. The venue was equipped with dedicated workstations and digital resources, ensuring a seamless experience for all attendees.
CONFAC 2025’s Day 2 highlighted the importance of equipping MSMEs with actionable insights and tools, reaffirming the conference’s mission to support regional economic growth and innovation.
