“At Baiduri Bank, we always prioritise understanding our clients’ goals, challenges, and potential,” said Baiduri Bank Head of Business Banking Mohd Isa Liew bin Mohd Amin Liew.
“As many of our clients are focused on growth and are actively looking to venture into new and competitive markets, we found it important to find meaningful industry experts to provide them with the skills and insights they need to succeed.”
Baiduri Bank, in collaboration with the Brunei Economic Development Board (BEDB), conducted the 16th edition of the MSME Empowerment Series, which featured a workshop titled ‘Conquer New Markets: A Deep Dive into Strategic Expansion for Your Business’.
Held at the Baiduri Enterprise Hub, the workshop focused on guiding small and medium enterprises (SMEs) on the key steps for expanding into new markets. Around 35 local micro, small and medium enterprises (MSMEs) participated in the event.
The workshop was led by SAGE founder and managing partner Kevin Legg, a specialist in business development education with over 20 years of experience in workplace learning and business strategy. He introduced the participants to strategies for entering new markets and highlighted the importance of consistent efforts from MSME leaders in implementing market entry plans effectively.
The workshop offered a comprehensive programme aimed at equipping the participants with strategic insights and actionable support for market entry. It commenced with a focused training session last November where the participants articulated their business objectives and crafted bespoke action plans aligned with their specific goals. Throughout the programme, the participants benefited from on-demand coaching from the facilitator, who assisted them with real-time solutions to the emerging challenges that they experienced. Yesterday was the follow-up coaching session, facilitating a thorough review of each participant’s progress, the resolution of their lingering obstacles, and the fine-tuning of strategies to drive sustained growth.
Among the participants, founder and florist at Fatin’s Florette Dayangku Fatin Afiqah binti Pengiran Haji Tajudin commented, “This workshop helped me to understand new market opportunities and the tactics I need to consider when expanding beyond Brunei in order to produce beneficial and satisfying business outcomes.”
The Baiduri MSME Empowerment Series is a key component of Baiduri Bank’s corporate social responsibility (CSR) efforts within the economic pillar, aiming to empower local MSMEs to thrive amidst changing market conditions by deepening their entrepreneurial skills and strategic insights.
Since its launch in 2019, the MSME Empowerment Series has been an integral part of Baiduri Bank’s efforts to support local businesses in building capacity and exploring growth opportunities.
