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Motul products debut in Brunei market

Bruneians now have another choice of high-tech engine lubricants with the introduction of Motul, a globally renowned French company specialising in field engine lubricants and related products for over 170 years.

A1 Auto Company is the first official appointed distributor of Motul in the Sultanate and the official launching was held on Saturday night at its workshop building in Gadong Properties.

Pengiran Dato Paduka Haji Mohd Yussoff bin Pengiran Haji Bahar was the guest of honour.

With a commitment to excellence and continuous innovation, Motul has become synonymous with superior lubrication solutions across diverse industries.

Their state-of-the-art formulations, including synthetic lubricants, deliver exceptional performance, engine protection, and efficiency.

Trusted by professionals and enthusiasts alike, Motul’s dedication to quality, sustainability, and pushing the boundaries of lubrication technology has solidified its position as a world-class brand in the industry.

Pengiran Dato Paduka Haji Mohd Yussoff bin Pengiran Haji Bahar at Motul Centre’s opening ceremony. PHOTO: MOTUL BRUNEI

Committed to provide professional car care solutions for consumers in Brunei, A1 Auto Company has newly set up a specialised ‘MOTUL Centre’ aimed at sharing their lubricant knowledge and offering products and services to enhance the automotive experience for customers in Brunei.

Motul has many industry firsts’ achievements to its name. In 1953, Motul brought the first truly Multigrade motor oil to the market – Motul Century. In 1966, Motul Century 2100 ushered in the age of synthetic lubricants. This was the first semi synthetic lubricant containing all the advantages of castor oil but without the disadvantages: cost, oxidation and varnish deposit.

As early as 1971, Motul was the first lubricant manufacturer to pioneer the formulation of a 100 per cent synthetic lubricant for automotive engines, its flagship product Motul 300V, which makes use of ‘Ester technology’ gained from experience from the aeronautical industry. In 2021, Motul launched the newest iteration of the 300V with revolutionary technology, setting a new benchmark for high-performance lubricants. 300V becomes a legend, just like the 300 racing victories of the time symbolised by the product name.

Now using technology, Motul developed the bespoke 300V Motorsport line for racing cars enabling the performance of each engine to be optimised in terms of the expected result, depending on the type of race, distance, engine fuel dilution, operating temperature or other specific parameters.

The 300V expertise continuously inspires every formula of Motul products. Each molecule is considered and developed with the same spirit of bringing to skilled technicians a bespoke solution for every purpose.

Motul has also developed a specific 300V Factory line that delivers extra power, strong endurance and higher torque for motorcycle segment.

Partnerships are key to Motul’s long history of success and, as well as its growing ranks of OEM partnerships, with the likes of Brabus, Nismo, Subaru, Mugen, Toyota Racing Development (TRD), Suzuki; and motor sport teams to further their technological development in motorsports.

Today, Motul remains as the core partner of emblematic international racing competitions.

Competition and various powerful partnerships helped establish the awards list and made the brand the global motorsport reference it is today.

The passion and excitement of the racetrack also served as the ultimate testing ground for the most stringent requirements.

“MOTUL is dedicated to expanding its presence in Brunei and serving the automotive industry with the partnership with A1 Auto Company. We are committed to developing further with industry-leading technologies, aiming to provide car owners with a holistic retail experience,” said Sales Director SEA and Oceania Philippe Chul. – Azlan Othman