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‘Bright Vachirawit’ is top fashion influencer on Instagram

ANN/THE NATION – Thailand’s own “Bright Vachirawit Chivaaree” has been crowned as the leading fashion influencer on Instagram, credited with generating the highest media value for Burberry.

As a result, he has been invited to participate in the prestigious London Fashion Week SS24 for Spring/Summer 2024. Bright’s impact extends worldwide, thanks to collaborations with renowned international brands and appearances alongside numerous A-list celebrities.

Moreover, his global fan base consistently demonstrates unwavering support.

He is the first Brand Ambassador from the Asia-Pacific region for Burberry.

Most recently, EMV reported a figure of USD2.3 million, or approximately THB82 million, reflecting the momentum of Thai artistes on the global fashion stage.

Actor, singer, and model Bright, with more than 18 million followers on Instagram, gained international popularity from his lead role in a Boy Love series, 2gether: The Series in 2020.

In 2021, he also starred in Thailand’s remake of F4: Boys Over Flowers. He is currently one of the most prominent figures in the Thai entertainment industry, known for his personality, talent, and influence.

Bright Vachirawit Chivaaree. PHOTO: THE NATION