MINI Brunei launched a project to support local small and medium enterprises (SMEs) by creating pop ups at MINI showroom.
It began yesterday and will be ongoing for the next three months.
The project aims at helping vendors connect with a larger audience and showcase products to Mini Brunei’s customers while ‘hanging-out’ at the MINI showroom.
The concept of pop-ups allows local businesses to rotate every two weeks, creating an element of surprise and excitement for showroom visitors. MINI Brunei hopes this collaboration will support local vendors and provide a more memorable showroom experience for its customers.
In their first collaboration, MINI Brunei partners with the food and beverages industry, featuring Dreamcones’ gelato. MINI customers can enjoy gelato treats while waiting for their vehicles, enhancing the ‘HangOut at MINI’ experience.
General Manager of QAF Auto Alisa Khoo said the event’s purpose of bringing different vendors together to support one another, aligning with MINI’s tagline, “We are different but pretty good together.” – Rokiah Mahmud
