Marine Serre: activist eco-fashion

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AP/AFP – Three high towers at the runway’s centre constructed of compressed abandoned clothing were meant to “echo our own absurd destruction of this planet”, the house of wunderkind Marine Serre said. It aimed at fast-fashion and eco-waste produced by the fashion industry, which is consistently listed as among the world’s most polluting.

Extolling inclusivity and openness to change mindsets, the house said it had thrown the show open to the public and given more than half the guests free admission – though it was not immediately clear how this would change eco habits.

Still, Marine Serre admirably lifted a mirror to the fashion industry – and to herself – in the thought-provoking fall collection set in La Villette on the outskirts of Paris.

Saying an earth-friendly, cotton tote needs to be used 20,000 times to offset its overall impact of production – or, roughly, 54 years of daily use – Marine Serre developed a series of high fashion totes for fall that were surely too expensive to be discarded quickly, in cream, white and beige.

Moire, made from recycled fishing lines and nets, nestled on softer silhouettes that were softer than usual.

Elsewhere, surplus fabrics commonly seen inside posh French houses like tapestries and jacquards were used to produce skin tight looks with geometric lines, which teased out the body.

PHOTO: AFP
PHOTO: AFP
PHOTO: AFP
PHOTO: AFP
PHOTO: AFP
PHOTO: AFP
PHOTO: AFP
PHOTO: AFP