Wednesday, April 24, 2024
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Brunei Town

Making a meaningful difference

Makan Ceria/McDonald’s Brunei General Manager Mohammad Al-Fatah bin Haji Seruji is feeling “honoured and humbled”. He has all the reasons to be so, being the recipient of the prestigious Henry Dunant Emerging Young Leaders Award from the Brunei Darussalam Red Crescent Society (BRC) on behalf of McDonald’s Brunei.

“The award serves as a testament for the entire team’s hard work. At McDonald’s, we deeply value our partnership with the BRC. Together, we have been able to make a meaningful difference in the lives of individuals and communities. It is a collective effort, and we are grateful for the recognition of our commitment to humanitarian causes,” Mohammad Al-Fatah beamed.

Leaders, members, volunteers, individuals or corporate partners demonstrating exceptional leadership qualities while making a significant contribution to the development and success of humanitarian engagements are eligible to receive the Henry Dunant Emerging Young Leaders Award.

Mohammad Al-Fatah received the award for his contribution and commitment to community service and dedication to creating a positive change.

“The award not only appreciates individuals, but the contribution showcased by the entire team of Makan Ceria Sdn Bhd/McDonald’s Brunei,” he said.

The Henry Durant Emerging Young Leaders Award trophy. PHOTO: ROKIAH MAHMUD
McDonald’s Brunei General Manager Mohammad Al-Fatah bin Haji Seruji. PHOTO: ROKIAH MAHMUD

“We work closely with the BRC, especially during the month of Ramadhan, by delivering food to mosques, suraus and prayer halls in the four districts,” Al-Fatah said.

“The award also serves as a platform to inject team spirit and to continuously get involved in community work in collaboration with the BRC and work together in various other projects,” he said.

“McDonald’s Brunei is well-known for its activities of delivering its purpose of feeding and fostering communities through the four pillars – Food Quality and Sourcing, Planet, Community Connection, and Jobs, Inclusion & Empowerment.”

Meanwhile, BRC Secretary General Haji Muhammad Suhaimi bin Haji Ibrahim said the award is to commemorate the society’s 75th anniversary celebration this year.

“In conjunction with the anniversary, the association honoured several individuals ranging from leaders, members, volunteers, individuals and corporate partners who made significant contributions to the global humanitarian mission, with the Henry Dunant Emerging Young Leaders Award,” he said.

The award is endorsed by the International Federation of Red Cross and Red Crescent Societies (IFRC) and the International Committee of the Red Cross (ICRC), headquartered in Geneva, Switzerland.

McDonald’s Brunei, by ensuring high-quality food sourcing, minimising environmental impact, connecting with the community, and promoting inclusive job opportunities and empowerment, continues to uphold its core values and contributes to the well-being of the communities.

The partnership between McDonald’s Brunei and BRC has been instrumental in addressing community needs. McDonald’s Brunei values its partnership with BRC, extending beyond the contribution of food. BRC has provided first aid training to McDonald’s Brunei employees, ensuring the safety of customers.

McDonald’s Brunei also supports BRC in providing first aid training to the Temburong District Mosque community. They are also committed to fostering an environment of giving back.

Through initiatives like the dedicated donation box for BRC at the Airport Mall branch, McDonald’s Brunei continues to bring feel good movements to the community. – Rokiah Mahmud

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