AFP – Knit one, purl one, and repeat… Knitting is not – or no longer – just for seniors.
The image of this centuries-old technique has been revamped in recent years, gaining popularity among younger generations, but it’s not limited to them.
A study conducted by Opinion Way for PP Yarns & Co among French adults, released in September, proves that knitting is now trendy – and among new audiences – including men and Generations Y and Z. (The survey was conducted on a sample of 1,063 people representative of the French population aged 18 and over).
In fact, more than a third of under 35s (34 per cent) claim to practise knitting today, as do 32 per cent of men. These figures reflect the growing popularity of this hobby since the beginning of the pandemic.
The proof is that knitting is becoming a strong trend on social networks, starting with TikTok, a social media popular with younger users. The hashtag #knitting has notched up no less than 1.8 billion views on the Chinese social network, and that’s without counting its dozens of variations, most of which have several million views.
There are videos of users simply filming themselves knitting, as well as challenges, clothes and objects knitted by hand, and even more tips and tutorials.
All of these videos reflect young people’s enthusiasm to engage in manual activities with, they say, objectives that are many and varied.
WELL-BEING AND SLOW FASHION
While it’s easy to understand why the average person might have taken up knitting during the pandemic – and its various lockdowns – it’s less clear why the practice has endured beyond the health crisis.
According to the PP Yarns & Co survey, knitting is a source of well-being, relaxation, and even disconnection – a way of switching off.
More than three quarters of respondents (76 per cent) say it is a relaxing activity, while nearly two thirds (63 per cent) go so far as to state that it has a positive impact on their health.
Given the rise in anxiety disorders among the younger generations, this knitting revival appears to be timely.
But knitting is also a response to certain environmental issues, especially in the field of fashion. For more than three quarters of French people polled (77 per cent), knitting is beneficial for the environment.
This is a reason that pushes young people in particular to take up knitting, since 36 per cent of the respondents under 35 years old consider that “the environmental appeal” of knitting is particularly important.
A handful of respondents go even further by affirming that knitting limits “the production and purchase of new clothes, making it possible to return to a shorter circuit and to limit over-consumption behaviours” (22 per cent).
ACCESSIBLE TO ALL
If learning to knit used to be passed down from one generation to the next, it is now very easy to learn the technique, with dedicated accounts multiplying at high speed on social networks.
One of the best-known is the brand We Are Knitters, which has more than 700,000 followers on Instagram. It offers wool, kits and patterns, but also tips and tricks for learning the basics of knitting. All of this is accompanied by the creations of enthusiasts, amateurs and beginners in knitting.