VIENTIANE (ANN/VIENTIANE TIMES) – Laos has been ranked as the world’s most budget-friendly destination for 2025, according to the Travel and Tour World (TTW) website. The report, based on research by Canadian financial platform HelloSafe, found that average daily travel expenses in Laos are just GBP12.30, including accommodation, meals and transport.
This makes Laos a cheaper alternative to other Southeast Asian destinations such as Thailand and Indonesia.
Kazakhstan and Rwanda were listed in second and third places, with average daily costs of GBP15.10 and GBP16.60 respectively.
The study analysed prices in 131 countries.
Laos presents a variety of attractions for visitors, thanks to its vibrant culture and breathtaking scenery, all at a much lower price compared to other popular locations.
The historic city of Luang Prabang, recognised as a World Heritage Site, is famous for its stunning temples. Furthermore, the site highlights Vientiane, the capital city, where the iconic That Luang stupa attracts many visitors annually.
The Mekong River, which flows through the country, facilitates river cruises and various activities, while travellers can also explore waterfalls, caves and coffee plantations.
In recent years, Laos has gained increasing recognition in global tourism rankings, with Luang Prabang frequently praised for its distinctive allure and strong destination management.
Most recently, Luang Prabang won a 2025 Green Destinations Top 100 Story Award, placing third in the “Destination Management” category. The award honours success in inclusive tourism development and visitor management.
In 2023, the province was named one of the world’s 50 greatest places to visit by the US-based Time magazine, which described Luang Prabang as “a hidden paradise” known for its turquoise waterfalls, Buddhist temples, and sunset boat rides along the Mekong River.
Luang Prabang also topped Lonely Planet’s list of the best places to visit in Asia for 2025, ranking first among 22 destinations across the region.
In 2024, more than 4.1 million foreign visitors travelled to Laos, an increase of 21 per cent compared to the previous year. These visits generated over USD1 billion in revenue, according to the Ministry of Information, Culture and Tourism.
This year, the government aims to attract at least 4.3 million international visitors, with tourist spending expected to exceed USD1 billion and an average length of stay of 10 days.
Officials are also placing a strong emphasis on domestic tourism, targeting at least 4.1 million trips by Lao residents. This is projected to generate more than USD678 million, based on an average trip of three days.
