SEOUL (ANN/THE KOREA HERALD) – In the enchanting realm of roses, Hyundae Rose Garden stands as a pioneer, shaping South Korea’s floral landscape since its inception in 1995.
Spearheaded by the visionary CEO Kim Song-rae, the garden has not only introduced a myriad of rose species but has also propelled the nation’s flower industry through innovative developments.
Kim Song-rae’s strategic prowess has solidified Hyundae’s leadership by forging technology contracts with global partners, ensuring the cultivation of top-notch rose varieties.
With an impressive roster of approximately 600 rose species, the company nurtures 400,000 to 500,000 seedlings annually, spreading the beauty of roses far and wide, from mainland Korea to the picturesque Jeju Island.
Setting itself apart, Hyundae Rose Garden has embraced standard roses, also known as stem roses.

These elegant blooms, reaching heights of 60 to 90 centimetres, create a tree-like spectacle, with blossoms gracing the summits. This unique approach has become a hallmark of the company’s distinctiveness in the domestic rose cultivation scene.
The company’s commitment to showcasing its floral wonders extends to prominent flower festivals in Korea, including the revered International Horticultural Goyang Korea and the Seoul Garden Show.
Notably, the 2020 Seoul Garden Expo witnessed the unveiling of a towering two-metre standard rose, accompanied by a dazzling array of 370 rose seedlings, featuring gems like Pink Peace, Lampion Rose, and Amber Queen Rose.
Hyundae Rose Garden doesn’t merely revel in past successes; it actively contributes to the growth of South Korea’s flower industry.
Through ongoing efforts in breeding new rose species, the company remains at the forefront of floral innovation.
Today, the petals of Hyundae’s success grace parks, trails, and flower-centric events across the nation, weaving a fragrant tapestry that reflects the company’s dedication to cultivating and spreading the beauty of roses in South Korea.