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Kenya banking on adventure tourism to boost arrivals

NAIROBI (XINHUA) – Kenya intends to showcase some of its iconic scenic attractions like mountains, tropical forests and savannah grass-lands to foreign and local tourists keen on adventure, officials said on Saturday.

Cabinet Secretary for Tourism and Wildlife Najib Balala, said that by promoting adventure tourism, the country expects to shore up arrivals and generate additional foreign exchange earnings.

Speaking ahead of a four-day hiking expedition in Mount Kenya, Balala said the adventure tourism had the potential to hasten the sector’s post-pandemic revival besides creating new jobs for the country’s youth.

He reckoned that hiking and mountaineering are niche adventure tourism products that have the potential to shore up visitors’ numbers and generate new revenue for the exchequer.

“We are positioning the country as a top destination for adventure tourism. Our landmarks like mountains are ideal for visitors looking for outdoor adventure,” said Balala. He said the ongoing climbing expedition in Mount Kenya, Africa’s second tallest mountain whose height is 5,199 metres, aims to showcase it as an ideal destination for adventure and nature lovers.