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Kard joins Cardi B, Post Malone’s agency in new deal

ANN/KOREA HERALD – K-pop group Kard, which includes both male and female members, is gearing up for a bigger presence in the United States (US), after signing a deal with the United Talent Agency (UTA), the same American company that manages pop sensation Post Malone.

This was revealed by DSP Media and its parent company, RBW. The exclusive contract with the California-based UTA opens up new opportunities for Kard, joining a roster of renowned artists like Cardi B, Jason Derulo, Rosalia, and The Kid Laroi.

“Kard is set to extend its global influence through UTA’s worldwide network. Kard, which has gained global prominence through numerous world tours, anticipates a great synergy with UTA’s systematic support,” RBW said in its statement on Tuesday.

K-pop group Kard. PHOTO: DSP MEDIA

Comprising four members J Seph, BM, So-min and Ji-woo, Kard debuted in 2017 and has since cemented a global career based on its co-ed identity and unique moombahton and tropical-infused sounds.

The group recently held its world tour, “Playground”, in the US and Europe where it performed in 16 cities between August and September. The quartet is set to fly to the Philippines next month to attend the 2023 Asia Artist Awards on December 14.

The group is also set to release a new song, DSP Media announced through a separate statement on Tuesday. Kard’s new song, Fireworks, will come out on November 14 as part of the “Plus Memory Play Project”, under which many K-pop singers have released songs, including Pentagon’s Hui and singer-songwriter Rothy.