SEOUL (ANN/KOREA HERALD) – SK Telecom Introduces K-pop Fan Community in Metaverse Platform
SK Telecom’s ifland launches hotel-style spaces for K-pop fans to connect with idols, starting with SM Entertainment’s aespa on the 99th floor. The platform offers artist lounges and member rooms, with interactive content like secret quizzes and 3D motion displays. Future updates include AI integration and fan missions to advance K-pop culture.
“Three-dimensional artist-related content and fan missions on our platform ifland will bolster communication between fans and artists, and among fans themselves,” said Yang Maeng-seog, head of metaverse operations at SKT. “K-pop Hotel will become a new global hub for fans and artists to connect.”
Further customisation options will be available for the K-pop hotel spaces, with mannequins in the artist lounge allowing fans to dress them in different costumes.
SKT plans to enhance the K-pop hotel service by integrating artificial intelligence and introducing various fan missions, aiming to develop the next generation of K-pop culture.
“Three-dimensional artist-related content and fan missions on our platform ifland will bolster communication between fans and artists, and among fans themselves,” said Yang Maeng-seog, head of metaverse operations at SKT. “K-pop Hotel will become a new global hub for fans and artists to connect.”
